Infographic Style Animation

Reading through endless pages of information can be a daunting task. On print, infographics can be used to graphically summarise data and information in such a way that it is quickly taken in by the person viewing it. They use graphics and colour to “enhance the human visual system’s ability to see patterns and trends.

When infographics are animated and presented in the form of a video, they become Infographic Style Animations. An Infographic Style Animation is an informational video made by combining different kinds of animations and graphics. The information is revealed over the duration of the animation often accompanied by a sound track with a voice over. It explains data in an engaging way and improves the viewers’ perspective on the chosen subject.

Using brochures to educate your target audience on figures will be a thing of the past. The use of images, movements and colours in Infographics makes them naturally more eye-catching than print media.

Application

Education

Infographic style Animations are a kind of summary, they can therefore be used in education to help learners have a better understanding of the learning material. These can even be used in eLearning programmes to teach new material and sum up content already learned.

Budget

A factor that can influence how much your infographic cost is the voice over you will be using. Professional voice over artists can cost money but bring with them many advantages. Less time is spent during recording as they are less prone to making mistakes and mispronouncing words.